The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.
How to Develop a Unique (& Memorable) Brand Identity in 2019
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The biggest companies in the world have paved the way to success. They act as great examples to follow, and if you look carefully enough, you can identify a "playbook" that you can use in your own business.