The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.

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How to Develop a Unique (& Memorable) Brand Identity in 2019

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

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The Basics of Branding

Research from Wharton and NYU proves that a common belief about starting a business is completely wrong.

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A Study of 3,526 Companies Shows 1 Decision Makes Startups More Successful.

The amazing thing about word of mouth is that it influences 59-91% of all purchases, yet NOBODY has a strategy for it.

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3 Reasons Word of Mouth is the Best Way to Grow Your Business

Ohio State University has found in a study that around 60% restaurants change ownership or close in the first year of business, and 80% fail within the initial five years.

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5 Reasons Why Restaurants Lose Customers

Build a foundation with a brand strategy. “Identifying your differentiation enables you to identify, leverage and profit from what makes your company or product unique,” 

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How Branding Provides a Competitive Advantage

The biggest companies in the world have paved the way to success. They act as great examples to follow, and if you look carefully enough, you can identify a "playbook" that you can use in your own business. 

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3 Lessons From Industry Giants That Will Boost Your Branding and Marketing

You hear it all the time, but it remains woefully true: Too many founders wait too long to focus on branding. The reality is they don’t have time not to. 

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This Brand Strategy Can Make Your Startup Look Bigger Than It Is

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